Sanet Holding 2026 – Top Consulting and Co-Investment in Thailand

The Sanet consulting group has reorganized itself in Thailand and Southeast Asia for the year 2026. With the founding of Sanet Holding Co., Ltd., the group's investments in specialized companies have been bundled under one roof. This clear holding structure creates transparency, shortens decision-making processes, and forms the basis for an expanded understanding of services.

However, the real added value of this structure does not lie in the organization itself, but in what it enables: a fast, legally secure, and commercially viable market entry in Thailand, even in sectors where legal restrictions exist for foreign companies.

Why the New Structure is More Than an Organizational Change

Through its new holding structure, Sanet strategically combines management and market entry consulting, legal and tax advisory, recruitment, and a trade and services hub for foreign manufacturers. What is new is not only the bundling of these services, but their close integration with joint venture structures and co-investments.

Many European mid-sized companies face similar challenges when entering the Thai market: legal restrictions, cultural differences, lack of local anchoring, and uncertainty regarding operational execution. Sanet addresses these challenges with a partnership-driven approach that combines consulting expertise with entrepreneurial participation.

Sanet – More Than Consulting: A Partner and Co-Investor

Sanet deliberately positions itself not merely as an external advisor, but as an active business partner. From 2026 onwards, Sanet Holding will be prepared to act as a co-investor in foreign–Thai companies and joint ventures where strategically appropriate.

This approach builds trust, accelerates decision-making processes, and facilitates market entry that is both conceptually designed and implemented in an entrepreneurial and practical manner.

Joint Ventures Without Dependency—Sanet as a Balancing Partner

In practice, many Western mid-sized companies consider an early-stage joint venture with a strategic Thai partner to gain market access, local expertise and networks. At the same time, there is often a justified concern about dependency, structural imbalance or excessive operational dominance by the Thai majority partner.

• This is precisely where Sanet Holding adds value. Acting as a Thai co-investor, Sanet can resolve these structural tensions through joint venture co-investment and assume a balancing, mediating role within the shareholder structure.

The participation of an independent, professionally managed Thai partner builds trust on both sides and enables a legally sound, well-balanced joint venture structure. In addition, Sanet acts as a cultural ambassador and strategic mediator between European and Thai shareholders. Differences in expectations, decision-making styles and leadership cultures are addressed early and translated into practical, entrepreneurially sustainable structures.

The result is cooperation that is not only legally robust, but also stable, scalable and partnership-based in the long term.

Thai Majority - Legally Secure and Immediately Operational

A key advantage of Sanet Holding lies in its German–Thai shareholder and management structure. This enables the rapid establishment of a Thai-majority company, without the typical legal restrictions faced by foreign-dominated entities.

For our partners, this means:

• An immediately operational business entity,

• Clear legal structures without circumvention models,

• Planning security for customers, employees and business partners.

This approach allows business models to be tested quickly in the market, revenues to be generated early and structures to be expanded selectively as success develops.

Operational Security Through Integrated Sanet Expertise

This model is supported by the highly specialized advisory companies within the Sanet Group. Legal, tax, accounting, management, recruitment and operational processes are fully integrated and centrally coordinated.

The result is a market entry model that is:

• Legally robust

• Operationally feasible

• Culturally compatible

• Clearly tailored to the needs of mid-sized enterprises

Designed for Entrepreneurs – Not for Corporate Bureaucracy

Sanet’s new strategic direction is deliberately aimed at entrepreneurially driven mid-sized companies seeking a reliable partner – not only for market entry, but for the long-term development of their business in Thailand and Southeast Asia.

Sanet stands for top consulting, entrepreneurial co-responsibility and cultural mediation – offering a path into Thailand that is fast, legally secure and partnership-oriented.