Sanet Celebrates “190 years” Anniversaries

Sanet Group recently celebrated five anniversaries totaling 190 years of combined success. Among them, Sanet Trade & Services Co., Ltd. (STS) marked its 10th year as the Group’s commercial arm. Since its founding, STS has become the trusted local sales and service partner for over two dozen leading European manufacturers—many of whom began their ASEAN journey through Sanet’s efficient Business Unit model.

MANAGEMENT

FIVE REASONS TO CELEBRATE

The managing directors and shareholders themselves had reason to celebrate: CEO Chulalux Chinwong Denk celebrated her 50th birthday and Sanet founder Dr. Gunter Denk his 70th birthday that same month. And as “good planning” one guest described it, that the shareholders Axel M. Denk and Athaphon M. Denk also celebrated their 40th and 20th birthday respectively in the same period.

And thus, for around 70 guests, there was good reason for an informal get-together in the private surroundings of the jubilarians. In addition to friends, customers and employees, numerous “Alumni” who are now self-employed entrepreneurs or holding high-ranking positions in other companies also attended the event.

Like Sanet founder Dr. Gunter Denk emphasized at his 70th birthday, which he was also celebrating, the list of invitations was not influenced by “political correctness” or by whom “one should” invite to such occasions according to standing and title.

“By the time you’re 70, or even 50, you’ve learned – as my wife and I have – that you simply invite the people you’ve enjoyed being with in the past and want to be with into the future.”

Unfortunately, due to the travel restrictions of the COVID-19 crisis, he said, planning to do so on an even wider circle is very limited.

“That’s why it’s all the more important to my wife and me to make sure all of our guests are aware that you’re invited today because of exactly who you are as both our people and our friends. It was nothing else that counted. And therefore, please consider yourselves all guests of honor!” concluded Denk, and a light-hearted celebration took its course.

Dr. Michael Pohl, export manager of the Swedish company Flexus Balasytem AB with his partner and fashion designer Mandy and Dr. Janny Jinor (left with Chulalux C. Denk) with her partner Peter from Denmark are among the close friends of the Sanet family.

Rest break with Weihenstephaner “Helles” and German food from “Restaurant 64”: Häfele Manager and Chamber Chairman Volker Hellstern and his wife and – newly married – Christian Kistinger, Head of the Reifenhäuser Business Unit with his wife and (right) Sanet CEO Chulalux Chinwong Denk.