SANET HOLDING

MARKET ENTRY THAILAND – JOINT VENTURES AND CO-INVESTMENT WITH SANET

Structured Market Entry. Genuine Thai Partnership. Practical Implementation.

Sanet supports European mid-sized enterprises in establishing compliant corporate structures in Thailand, including Thai-majority companies based on authentic local participation and transparent governance.

Beyond advisory services, Sanet may act as a strategic partner and, where appropriate, participate as a co-investor. Each engagement is designed in alignment with applicable Thai regulations, combining legal clarity, cross-cultural coordination and practical, implementation-focused execution

Joint Ventures in Thailand – Opportunity and Risk

Many mid-sized companies recognize the advantages of joint ventures with Thai partners: market access, networks, and operational proximity. At the same time, justified concerns arise regarding dependency, loss of control or structural dominance.

This is where many market entry projects fail – not for strategic reasons, but due to structural and cultural challenges.

Sanet-Solution

Sanet as a Balancing Partner in Joint Ventures

With Sanet Holding Co., Ltd., Sanet introduces a structured and partnership-oriented approach to joint ventures in Thailand.

In selected projects, Sanet may participate as a Thai co-investor and assumes a coordinating role within the shareholder framework, fostering alignment between European and Thai stakeholders and supporting a stable governance structure.

Sanet integrates:

• Strategic advisory services

• Entrepreneurial participation where appropriate

• Cross-cultural and operational coordination

into a long-term collaboration designed to promote transparency, mutual trust and sustainable business development.

Thai Majority – Built on Genuine Local Partnership

With its German–Thai shareholder and management structure, Sanet supports the establishment of Thai-majority companies based on authentic local participation and transparent governance.

Each structure is designed in alignment with applicable Thai corporate and foreign business regulations, ensuring clarity, stability, and long-term reliability.

Key Advantages:

• Efficient and well-prepared market entry structures

• Transparent shareholder frameworks

• Clearly defined governance and responsibilities

• Strong credibility with business partners and institutions

Co-Investment Instead of Pure Consulting

Sanet does not only advise on joint ventures – where strategically appropriate, Sanet invests alongside its partners.

This entrepreneurial commitment:

• Accelerates Decisions

• Builds Trust

• Reduces Structural Risk

• Increases Long-term Success

Sanet does not stand on the sidelines – Sanet shares the responsibility.

Operational Security Through Integrated Expertise

The success of a joint venture is decided in daily operations. Sanet ensures execution through specialized units covering:

• Management and market entry consulting

• Legal and tax advisory

• Accounting & compliance

• Recruitment & executive search

• Trade and services hub for foreign companies

All services are fully integrated and centrally coordinated

For Entrepreneurially Driven Mid-Sized Companies

This model is designed for:

• Family-owned businesses

• Shareholder-managed mid-sized enterprises

• Investors with a long-term perspective

Not for corporate bureaucracy – but for entrepreneurs seeking reliability, balance and execution.

Sanet – Bridging Europe and Thailand

Sanet understands both sides: the decision-making logic of European entrepreneurs and the cultural and economic realities of Thailand. This dual perspective makes Sanet a cultural ambassador and stabilizing force in international joint ventures.

PLANNING A JOINT VENTURE OR MARKET ENTRY INTO THAILAND?

Feel free to reach out using the form below to request a quote or start a conversation about your goals and how we can support your business.