Thailand Market Entry: Your Sales and Service Office at Sanet – the Smartest Choice

10 strengths that make a Sanet Business Unit the best start for sales and service in Thailand

Strength 1: Ready to start immediately – your market entry in days, not months

With a Business Unit Thailand at Sanet, you can practically start right away. No complex government approvals for trade and services are required, nor lengthy negotiations with local distributors. Your set-up is a matter of days – only the search for the ideal employee may delay the start.

It is that simple:

• You sign a clear service agreement with Sanet for your Sales Office.

• You define your requirements – e.g., sales, installation, maintenance, or warehouse operations.

• You nominate or recruit together with us the right personnel who work exclusively for you.

  ... and your business in Thailand can begin.

Strength 2: Legal certainty with Sanet – no risks, no grey areas

Many companies take high risks when entering the Thai market – whether through unauthorized sales offices or by employing staff via sham employers (“Employer of Record”). Both can have serious criminal and tax consequences.

With the Sanet Business Unit Thailand, you are on the safe side from day one:

• Sanet Trade & Services (STS) is a Thai company with a dedicated Business Unit department.

• STS bears full employment law responsibility for the staff of your Business Unit.

• The BU staff report directly to you on all professional matters – Sanet as your contractual partner is the employer.

• Hiring foreigners is also possible and subject to some special agreements. Sanet Thailand takes care of all formalities.
  ... labour law, social security, visas, and work permits – all this is in our hands. You can focus entirely on your business.

Strength 3: Lean organization – full control of costs and effort

Setting up your own company in Thailand often means bureaucratic ballast: lease contracts, tax filings, ongoing admin costs, and endless accounting. With the Sanet Business Unit, your market entry in Thailand remains lean and transparent.

How it works:

• You sign a service contract with Sanet – with a fixed monthly service fee (“Budgeted Fee”).

• This fee covers everything: staff salaries, office space, infrastructure, and management costs.

• You receive one single invoice per month – clear and predictable.

• Only actual travel costs or pre-approved special expenses are billed separately – transparent and documented.
  ... this way, you launch with a powerful lean sales machine – efficient, predictable, and without unnecessary effort.

Strength 4: Direct customer contact – no detours through importers

Sales through importers or distributors often means limited access to end customers. Partners protect their own interests, staff turnover is high, and valuable market insights are lost.

With your Sanet Business Unit Thailand, you stay in control:

• The employees of your Business Unit Thailand are in direct contact with end customers – without intermediaries.

• Sanet Thailand does not stand between you and your customers; we only provide the legal framework.

• Ideally, your Business Unit staff can also manage importers and implement business plans directly with them.

  ... this way, you build sustainable customer relationships that belong to you alone – and gain direct access to all market opportunities.

Strength 5: Your margin belongs to you alone – no hidden costs

Many international sales models eat into margins: importers add their mark-ups, distributors take their share – often leaving only a fraction of the profit with the manufacturer.

With the Sanet Business Unit Thailand, it is different:

• You alone set your sales prices – Sanet simply forwards the orders to you.

• Machines and systems can be invoiced directly from Europe to your customers.

• Sanet receives no commissions or mark-ups – our compensation is exclusively the fixed service fee.

• Even if Sanet acts as your importer or spare parts warehouse, pricing and margins remain in your hands.

  ... this way, you keep the full profit from your sales – fair, transparent, and fully under your control.

Strength 6: Customer-oriented service – building trust, winning orders

Those who charge premium prices for their products must also deliver in service. Especially in Thailand’s advanced industrial environment, customers expect short response times, personal support, and fast spare parts supply. With the Sanet Business Unit Thailand, you meet these demands:

• Through Sanet Manpower Co., Ltd., our licensed recruitment agency in Bangkok, you get qualified technicians and sales staff.

• Your Business Unit is strategically located near the main highways to Thailand’s industrial zones.

• If desired, a spare parts warehouse close to your Service Office can be arranged for rapid pickup.

  … this way, you provide your customers with reliable on-site service – creating the trust that often makes the decisive difference in Thailand.

Strength 7: Stay flexible – from pilot run to your own subsidiary

More than two dozen international companies have successfully entered the Thai market with a Sanet Business Unit as their Sales and Service Office in Thailand. Many continue for years with this lean set-up – sometimes with up to ten employees. Others use the Business Unit as a springboard to their own subsidiary.

Your benefits:

• The Business Unit is typically agreed for two years – enough time to realistically assess market opportunities.

• Afterwards, you decide freely: continue with the lean model or establish your own company.

• Sanet Legal & Accountancy provides full support with company formation in Thailand and BOI applications.

• The staff you gained in your Business Unit can be seamlessly transferred to your new company.
  ... this way, you start flexibly, test the market with manageable risk – and always have the option to take the next step

Strength 8: Strong marketing support – from analysis to campaigns

Successful market entry in Thailand requires more than sales – it needs targeted marketing. With Sanet, you have a partner who supports your Sales Office in Thailand at every stage:

• Market and potential analyses highlighting opportunities and competition.

• Development and adaptation of your Thailand website, including SEO optimization and AI-enhanced content.

• Design and translation of product brochures, including graphics.

• Planning and execution of campaigns, plus preparatory cold calls.

• Trilingual training for sales, communication, and closing (German, English, Thai).
  ... and provides your project manager with their own office in the Sanet Business Unit until then.

Strength 9: Knowledge sharing and team spirit – motivation included

Staff in each Business Unit work exclusively for their respective principal. Yet they still benefit from being close to other Sanet teams – whether at lunch, during projects, or through casual encounters in the office. This exchange creates motivation and synergies:

• Sharing insights on customers, sales opportunities, and market experiences.

• Learning how to deal with different cultures and business practices in Southeast Asia.

• Working under one roof with experienced sales and technical experts.

  ... this fosters a team spirit that strengthens, motivates, and boosts the effectiveness of your staff – a key success factor, especially in Thailand.

Strength 10: Transparent costs – SME-friendly pricing

So many advantages – does that mean high costs? Not at all. A Sanet Business Unit Thailand is tailored specifically to the needs of SMEs:

• Starting at around EUR 1,000 per month, a Business Unit is set up with all admin and management services (excluding personnel costs).

• This means about 70% lower overhead costs compared to running your own small company in Thailand.

• Even when expanding to four to six employees, monthly overhead costs rarely exceed EUR 3,000.

  ... the Sanet Business Unit is not only efficient and legally secure, but also transparent and predictable – a true SME model.

Conclusion

With a Sales and Service Office as a Business Unit at Sanet, you secure the most efficient, legally secure, and cost-effective way to establish sales and service in Thailand. You start quickly, stay flexible, keep costs under control – and create the foundation for sustainable market success.

That is why the Business Unit at Sanet is regarded as the Royal Road for SMEs entering the Thai market.

Contact us now to start your market entry in Thailand – straightforward, predictable, and with a strong partner at your side.

and more fine companies …