Business Unit “Plus” – Trading in Thailand Without Losing Your Margin to Your Distributor

Your Products Sold in Thailand – You Keep the Margin, Sanet Does the Work.

For more than a decade, the Business Unit Thailand by Sanet Trade & Services has been the preferred route into the Thai market for international medium-sized enterprises. More than twenty renowned companies have relied on this contractual model to establish their own sales and service presence for Thailand and Southeast Asia. In our previous article, we presented ten key advantages of this proven system.

Today, as part of our ongoing series on the Sanet Group's services, we present the Business Unit “Plus", an evolution that leaves nothing to be desired for medium-sized companies entering the Thai market. It Is a Thailand market entry with full price control.

With the new Sanet Business Unit “Plus”, there is now a smart solution: your products are imported, stored, and delivered in Thailand for your customers – without a trading margin for Sanet!

Yet, Sanet acts as your local importer and service partner, ensuring fast and transparent operations while you remain in full control of pricing, branding, and customer relations. And once again: Against a transparent fixed service fee plus expenses.

That’s how It works:

• You ship your spare parts or trading goods C.I.F. Bangkok to Sanet’s modern warehouse facilities.

• Sanet clears customs, stores, and delivers the goods on your instruction.

• You set the sales price and discount policy. When a product is sold, Sanet invoices the customer.

• Sanet charges fixed 8 % service fee on the sales price you have set. You decide Is this will be added to the Invoiced price to the customer, or If you will cover this.

• Sanet transfers the payment immediately after receiving receipt.

• The goods remain your property until resale – you keep the commercial control, Sanet provides the operational backbone.

Your 10 Key Advantages

Advantage 1: You Keep the Margin

You remain the commercial principal. You set your prices, determine discounts, and retain your full trading margin. Sanet acts only as your contractual operational partner and importer – without adding any distributor markup. Sell in Thailand Without Losing Your Margin – Business Unit Plus by Sanet.

Advantage 2: Fast Customer Service

Immediate spare-parts availability in Thailand means your customers receive replacements or consumables without delay. Sanet ensures fast, reliable delivery and repair that strengthens customer loyalty.

Advantage 3: Simple Customs and Import Handling

Sanet acts your Importer of Record, managing customs clearance, import VAT, and all required documentation. You enjoy full legal compliance and can focus entirely on your core business. An ideal market entry Thailand for manufacturers.

Advantage 4: Transparent and Predictable Costs

Instead of hidden trading margins, Sanet charges a fixed monthly service fee and a small handling surcharge per resale. This makes your local presence precisely calculable and fully transparent. The fixed-cost market entry Thailand.

Advantage 5: Professional Storage in Bangkok

Your products are stored in a modern, insured warehouse with guaranteed pallet space. Sanet provides detailed monthly reports on stock levels, incoming and outgoing goods, and delivery costs.

Advantage 6: Direct and Secure Payment Flow

• You charge Sanet for your deliveries at a price you determine yourself.

• Sanet issues invoices to your Thai customers.

• If you grant a discount, Sanet also grants this discount to your customers and issues a corresponding debit note to you.

• Sanet collects the payments and pays your invoice at the agreed list price.

• Sanet invoices you for the agreed service fee.

Advantage 7: Full Pricing Control

You define the end-customer prices, discounts, and delivery terms. Sanet executes these exactly as instructed, ensuring that your brand’s pricing strategy is consistently implemented in the market.

Advantage 8: Integrated Reporting and Transparency

Each month, you receive a comprehensive overview of goods received and dispatched, warehouse levels, and cost items. This transparency allows you to monitor your Thai operations as easily as if they were in your own country.

Advantage 9: Legal and Fiscal Security

All VAT and import duties are handled properly under Thai law. Sanet’s legal and accounting specialists at Sanet Legal & Accountancy Co., Ltd. ensure compliance, product-liability coverage, and professional documentation.

Advantage 10: Scalable Growth Model

Start with a compact setup – for example, five pallets of spare parts or demo units – and expand as business grows. The Business Unit “Plus” adapts flexibly to your volume and supports your success step by step.

A Transparent Example

A fixed all-inclusive service fee of around 27,000 THB (≈ 750 EUR) per month covers import processing, customs clearance, storage for five pallets, reporting, and coordination of deliveries. Variable costs apply only in exceptional cases, such as overstocking or special handling.

Thus, you can calculate your local presence precisely – with no speculative trading margin

What Costs Are Covered by the Principal

To ensure full cost transparency, Sanet invoices the principal (manufacturer) only for defined, verifiable services. The following cost components are typically borne by the principal:

• Import and Customs Handling Fee: Import clearance, import VAT pre-financing, and administrative documentation.

• Storage and Warehouse Fees: Fixed monthly rental for reserved pallet spaces (minimum five pallets), including insurance.

• Freight and Delivery Costs: Local transport to customers or within Thailand, as instructed by the principal.

• Variable Handling Costs (if applicable): Special storage conditions, excess volume, overtime handling, or additional HS codes.

• Discounts Granted by the Principal: If you authorize customer discounts, Sanet issues a corresponding debit note for the discount and the proportionate service surcharge.

• Product Liability & Liability Insurance: Product liability remains with the Principal, as required under Thai law. You will Insure the Importer's risk form your products

All charges are invoiced monthly with detailed documentation of stock movements and expenses.

For Whom Is “BU Plus” Made?

This model is particularly attractive for manufacturers of technical equipment, machinery, or components who want to offer rapid after-sales service in Thailand without setting up their own company. It also suits exporters of spare parts or consumables who value customer service and price control.

and more fine companies …

Interested? Contact us here with the Keyword Business Unit "Plus" and we will contact you Immediately.